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How does TV programming work?

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#1
The White Coyote

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I noticed this morning that my favorite channel, (That would be the Discovery Channel) Doesn't really come on until 10:00am. Until then it is paid programming, typically some preacher blubbering and squealing about Jesus. How does that work? Is there anyone out here in cyberspace that understands why my Discovery Channel is selling air time to fanatics? I mean as long as Discovery is making a buck from these quacks that's fine with me. I am just curious to know how it works.

#2
Ungodly

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[quote name='"The White Coyote"]I noticed this morning that my favorite channel' date=' (That would be the Discovery Channel) Doesn't really come on until 10:00am. Until then it is paid programming, typically some preacher blubbering and squealing about Jesus. How does that work? Is there anyone out here in cyberspace that understands why my Discovery Channel is selling air time to fanatics? I mean as long as Discovery is making a buck from these quacks that's fine with me. I am just curious to know how it works.[/quote']

In order for a TV channel or cable network to get the Big Bucks for commercial time, they need to be able to demonstrate that they can deliver the listeners in sufficient quantity for that program at that hour.

So, if a cable network has low audience numbers in the middle of the night they often either can't get enough money or can't even find interested advertisers at all. So they sell the entire time slot to health fraudsters or Jeebus fraudsters that attract people with weak minds or poor critical thinking skills.


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